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If you have internet business idea and want to start internet business, the first thing you need to understand is how to create a domain name. If you don’t know what domain name is, I will explain to you a little bit.


Domain name is actually an IP address of your website. Since, IP address is content only number, it is so difficult for people to remember such thing. So those numbers is change into something that people can easily to remember. For example, which one your can remember, 216.73.120.55 or dwipage? For me, I can easily remember dwipage than those numbers.


Domain name is unique. It means you can’t duplicate domain name. Therefore, when you create domain name, make sure the domain name of your choice is not exist yet. If your chosen domain names already exist, you can’t make another one. 


One thing you need to remember, domain name is your website address, where people will coming to. Therefore before you create a domain name, you should thing how your targeted audience can remember your domain easily. If not, you will lose some important customers. 


If you choose domain name wisely, this can be the most powerful marketing strategy for your website. You can get thousand of people coming to your website for free. You don’t need to pay hundreds or thousands of dollars for advertising.


Here are some tips, how you can create domain name as your marketing strategy,


One thing you need to consider before you create domain name. Will you use the power of search engine or not. Recently, many people still believe using search engine optimization is one of the best marketing strategies existing today.


What I can tell you, search engine optimization is not the only marketing strategy you can rely on. There are many more marketing strategies you can use to promote your website for free. Although I know search engine optimization is very powerful.


Another free marketing strategy you can use to promote you website is the word of mouth. It means people will start to talk about your website. Of course, if those people like your site and feel the other people will need to come to your website.  The word of mouth is also the powerful marketing strategies that many website owners use today.


If you notice the most famous website today, they do not use search engine optimization. They use the word of mouth strategy. See Google and Yahoo. This is the example of successful websites who use the word of mouth.


Now, based on those strategies, which one do you want to use, search engine optimization strategy or the word of mouth strategy, we can think better, what is the best name for our website.


If you want to use search engine optimization strategy, you need to consider the keywords you want to use to find your website. Of course the keywords you want to use should relevance to your website content. If not, your search engine optimization strategy will fail.


You also need to remember to use your targeted audience language for your keywords. For example, if your targeted audience is English speaking people, you need to use English for your keyword and create your website in English.


Create your domain with most popular keywords. You can check how popular your keywords is, you can simply go to inventory.overture.com/d/searchinventory/suggestion/.


After you found perfect keyword for your website, you can create domain name with that keyword. Just remember, do not create your domain name more than 3 words.


If you want to use the word of mouth strategy, you need to use easy to remember domain name. Mostly it contains only 1 unique word. This word should easy to pronounce and spell by your target audience. If your targeted audience is the whole world, think one word that people of the world easy to pronounce and spell.


I already told you the most successful website that uses the word of mouth strategy. But there is another website that failed to use this strategy. One of them is Ask Jeeves, this website contains more than 1 word and a difficult to spell and pronounce for non English-speaking people. Therefore, Ask Jeeves create second domain name called “Ask.com” to make people around the world easier to remember the name.


That’s all, I will write down more article about domain in the future, please come to www.businesseducationsite.com to read more my articles.



Article Source :Business Education Site

About the Author

Ruri Dwisatria is Business owner and CEO of PT Grafin. Check out on his website to learn more about business, including learn business from other experts, consultants and business owner about direct selling and get winning habit...http://www.businesseducationsite.com

Business Education Online Resource for Entrepreneur » Domains » Domain name as marketing strategy

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