View PDF | Send this article to a friend Printable Page Submitted by LisaMunoz 16 views | 406 words	Social Bookmarker	Not yet rated --Choose-- 0 1 2 3 4 5 6 7 8 9 10

If you have a website, do you know how effective it is? If you don't have a website and you're thinking of trying one for your business, do you know the difference between an effective website and one that is a waste of money? The questions that follow will help you plan for the success of your website, regardless of if you're redesigning a website or if you're brand new to this online business marketplace.



- Does your website have a goal? Many websites are designed to generate sales while others are educational websites. Still other websites' entire purpose is to gather leads. Take the time to think of the goal of your website. The design of your website depends on your goals. If you're not clear on those goals, your website won't be effective.



- Who will benefit from your website? Your language, content, and pictures will all need to be targeted towards your audience. A website for attorneys will be different from a website for people hoping to sign up for a class action lawsuit.



- How do you want people to navigate through your site? This ties in directly to a different question. If you have a clear goal, getting the customer to that goal should be clear and simple. Easy and simple navigation is much better than fancy animated redirects.



- Does each page of your website have a call to action? People often need to be told what to do when surfing the net. Otherwise, they will simply wander. Captivate, educate, and motivate.



- How will you gauge the effectiveness of your website? Are you trying to generate large numbers of visitors? Do you want people to sign up? Do you want people to purchase items from your store? Do you want people to come to a physical location? Whatever your goal, you need some way of measuring it. Otherwise, how will you know what works and what doesn't?



It doesn't matter if you are doing all your own website work or if you are paying a website professional to do the work for you. You need solid answers to these questions before you start implementing a website into your marketing plans. The better answers you have to these questions, the better your website will be able to help your business grow.

Article Source :Business Education Site

About the Author

Before you make a website from scratch, take a moment to explore LMDesigning's powerful and affordable website designs. Lisa Munoz has created some of the most productive and engaging websites with her affordable website designs.

Business Education Online Resource for Entrepreneur » Internet-marketing » Top Five Questions for a Better Website

---

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.

More articles in Internet Marketing Category

Do You Need a Mentor to Succeed?
You must continue to learn or your business will become stagnate. This is for all businesses not just the Internet Marketing niche but do you have to join a coaching program or get a mentor to do this? Before I answer that question let me first tell you that I have spent tens of thousands of dollars on coaching from people like Michael Cheney, Mark Hendricks, Sterling Valentine, Mike Filsaime, Alan Bechtold, Michael Fortin and a few others. So, I am speaking from experience. In my case it was money well spent because I have earned a lot more back then I spent. With that said, a coaching program can increase your income or even just get you started but the benefits that you get will depend a lot on you. * What you expect from the program and how far down the road you are. * How well you get along with your coach * How much work you are willing to put in. * And believe it or not how much you BELIEVE in the program will make a big difference. Your Expectations - Your expectations must match your level of ...

Banner Advertisements! Key To Making Money With Articles?
When you develop a content-rich, article based website it's important to promote your website well so that you get targeted, qualified customers to experience your website. One often overlooked way of marketing your website is to use banner advertisements among your other promotional methods. Why Banner Ads? Banner ads are a good way of getting targeted traffic from a similar type website to come to your own. The monthly fees vary widely from high traffic websites that can run into the thousands of dollars a month, to highly targeted smaller niche websites that might sell the same space for for the year. If you find the right website you might be able to save quite a bit of money versus the equivalent cost of PPC or the time and effort required to get the website optimized for the search engines. One other avenue to look at is, the banner exchange networks. It's possible to find free banner exchanges, although we'll look at the benefits of each type of banner ads. Banner Exchange Programs There are numerous new ...

Random articles

Avoiding an IRS Audit
The percentage of tax returns that gets audited is steadily increasing. The figure for 2005 was 0.92%, up from 0.77% in 2004 and 0.65% in 2003. An audit is one meeting you definitely want to be able to miss. How do you do that? To avoid an IRS audit, caution and preparation are essential. 1. Submit a mathematically correct tax return. The first key to avoiding an audit seems like it should be obvious, but since up to 12% of people report thinking it's OK to cheat on taxes, it bears repeating. The IRS computers check and correc

Video Reviews: A Look At Web Video and Video Blogging
Video is a very influential way to get you message across. Since video activates and uses the most dominate of our senses, we are more than likely to remember the message that is being displayed to us. And it is with this knowledge that many people begin to market their web videos in order to get their message across. However, because the majority of Internet connections were dial-up, the use of web video was extremely minimal. Yet, as technology developed so did the look of the Internet. Soon, the majority of Internet use

What To Expect After The Foreclosure Of Your Home Has Taken Place
Due to the fact that you were unable to continue making your monthly mortgage payments, you were eventually faced with foreclosure upon your home. There are some instances when you can fight this and even win but most of the times it is not something that will do you any good, if you did not make your payments, you lose your home to foreclosure. If this is something that has happened to you and you are a little bit curious about what the next proceedings will be, after the foreclosure has occurred, then you are definitely in the

Custom Logo Design For Businesses
To attract and retain customers, businesses use marketing in many forms. After all, customers must be made interested in the business to begin with, if the company is to serve them with products and services. Branding is a large element of the marketing field, and basically means the creation of a distinctive identity and image for a company, or even a product. The most visible part of a brand identity is a logo. When customers see your logo, you want them to instantly be reminded of your firm or product. If your logo is a goo

Judging Influence
Between 1910, with the passage of America's first drunk-driving law, and 1936 (the first year of per se DUI), the limits of DUI were largely set by medical experts...and judges. That's why judges have had the reins pulled on them since the 1970's, and their authority to hand out widely disparate sentencing varies so widely. Additionally, the sense of political pressure on judges in state systems to "get drunks" off the road has been enormous. This has had the result of changing the tactics of DUI lawyers. Constitutional Review

College Scholarship: Field to Athletic and Ways to Nursing
Athletic scholarships are specially designed for the students who excel in sports provided they will be able to acquire a good grade which is appropriate to the required scores of the organization who funded the scholarship. And of course, the talent that goes with the discipline a devoted sports person desires. If you are one of these sports person who want to acquire the said scholarship, your initial step is to look for the college institutions or universities which present the academic program that suits to your interests.

How Does Age Affect The Price Of A Long-Term Care Policy?
As you grow old, some things like dinners out and movies become cheaper due to senior discounts. However, conversely other things become more expensive, and usually those things are insurance. As a result, when you are getting a long-term care policy, your age is going to have a big effect on the price of a long-term care policy. Look at it from the insurance company's perspective. They have a 30-year-old computer programmer who works from home and rarely travels. As a result, he is considered low-risk and his insurance premiu

So You Want to Run a Successful Blog?
Blogs, formally known as web logs have totally transformed over the past few years from personal logs, as marketers quickly realized the advertising potential of them, into serious marketing tools for almost anything online. Blogs help making relationships much easier than marketing websites and people more easily develop relationships which builds trust and therefore makes sales easier to achieve. Once created there are lots of options for monetizing the blog and lots of templates available to match whatever theme your blog i

Payroll Management: All Reports Taken Care Of
Everyone must manage his time effectively. Outsourcing payroll management allows a company to spend fewer hours processing and producing payroll register and other information, and more time doing what it does best. The year-to-date and quarterly reports take a lot of time, as do cross checking for errors and balancing accounts. Whether your company employs one person or a thousand, outsourcing will save time. Managing a company’s payroll can be very time-consuming and tedious, because of the policies of the IRS. Payroll

Understanding Credit Card Processing
The idea of an empty wallet can be really worrying, but if you replace cash in your wallet with credit cards, things are different. Even if it seems a bit strange to some people, nowadays everyone can own a credit card. You do not need to have huge amounts of cash deposited in your bank account anymore in order to get a credit card from a company, like in the past. The plastic has replaced the cash, and it has been very successful, because transactions are now much easier to handle. This is why they have become a necessity in