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Clients and students who read my blog often have many questions. "How do I begin testing and tracking? Can you help me split-test and track my sales copy?"



"What about Taguchi testing - do I need to use that, too? How about multi-variant testing?" As you can tell from these questions, it's a complicated subject!



Now for the good news: split-testing is easy! By using simple, yet sophisticated, split-testing techniques, you can increase your conversions and gain more business.



Today, we include a link to Website Optimizer, some of the best split-testing software on the market today. And what's even better than great software? Great FREE software! It comes from Google, one of my all-time favorite sites.



You'll love this software! It is very sophisticated, performing like programs that cost hundreds, even thousands, of dollars. Yet it is remarkably easy to use. With only a few simple steps, you can perform simple split-testing. It also does simple multi-variant testing (yes, there really IS such a thing!).



You can test everything - multiple headlines, sub-heads, copy, background, and graphic elements - all at once. And with statistically-reliable testing, you know that your results will be accurate.



Google has great tutorials right on their website to teach you how to use it, so I won't spend a lot of time explaining that.



This is the easiest way I know to start testing. Best of all, you will only need an hour (maybe less) to get started:



Get a Google account. Use the link in this article to set it up.



Set up the first test. The Website Optimizer has simple instructions to help you get started.



Begin your test. With one click, the Website Optimizer starts your test. Google will decipher which version of your copy, which headlines and subheads, will convert the most sales. Just sit back and let your computer do all the work!



It couldn't be easier, and you sure can't beat the price!



Are you ready to start split-testing your sales letters and converting more sales? Download the Website Optimizer today, and start split-testing right away!

Article Source :Business Education Site

About the Author

For an inside look at the techniques of a top direct response copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.

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